Category Management Brief presented to over 300 employees for my intern project at Crocs Headquarters. I worked cross-functionally with my sandals team on product, marketing, development, CMG, design, channel, and collaborations. Ultimately, I briefed a new sandal design.
6 month seminar project where my team created a health tracking device. We researched our target market, consumer persona, and created a go to market strategy. Here I included some of the data that came from a survey I created and sent out to 100s of our peers within our target market. I also assisted in using Adobe and Canva to create a promotion plan that matches the brands core identity and aesthetic.
For 5 years I worked retail and helped manage the creation of our website when COVID threatened the viability of small business. I applied what I learned in IB Business towards the use of SEO marketing to reach consumers globally. A big moment for this sweet boutique in my hometown.
